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Chatbots & AI Marketing

What Is A Chat Bot or messenger bot

11/5/2017

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Be the first in your business to have a Chat Bot!

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Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet and now with chat platforms like Facebook Messenger & WhatsApp from a series of self-initiated tasks to a quasi-conversation.
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These new developments in technology have opened doors to a faster, easier solution: chatbots. A chatbot can have a conversation with a customer but isn’t limited by technology because the AI technology is built in to the software. In most cases, chatbots use messenger apps to communicate with customers. A person can type or ask a question and the chatbot responds with the right information. Depending on the situation, many chatbots can learn from what a customer says to personalize the interaction and build off previous interaction. For example, if a customer talks with a chatbot and asks for movie recommendations, the chatbot can remember which movie the customer saw and follow up with it later when providing a recommendation for a restaurant or another movie. Chatbots have the ability to dig through huge amounts of data to pick out the best nugget for a customer, weather it is a troubleshooting solution or a recommendation for a new product to try.

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Chatbots can be useful in many aspects of the customer experience, including providing customer service, presenting product recommendations and engaging customers through targeted marketing campaigns. If a customer has an issue with a product, she can connect with a chatbot to explain the situation and the chatbot can input that information to provide a recommendation of how to fix the product. On the recommendation side, chatbots can be used to share popular products with customers that they might find useful and can act as a sort of personal shopper or concierge service to find the perfect gift, meal or night out for a customer with just a few basic questions. Brands are also using chatbots to connect their customers with thought leaders and add personality to their products. In all cases, brands seem to be having great success and experiencing increased engagement and revenue.
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Chatbots are easy to use and many customers prefer them over calling a representative on the phone because it tends to be faster and less invasive. They can also save money for companies and are easy to set up. Because most chatbots use messenger apps that are already on billions of phones around the world, chances are your customers are already plugged in and ready for your bot. Chatbots are the future of customer experience and have the power to replace search windows and many apps in the not-so-distant future.
We can custom design, implement and advertise a chatbot for you give us a call to discuss if a chatbot is right for your business 800 492 0696


​Why Use Chatbots?Increasing numbers of consumers are turning to social media messaging, including Facebook Messenger, to contact businesses with questions, comments, and complaints. While there are tools that will help you manage the influx of customer messages, sometimes they’re just not enough, particularly when social users are accustomed to a timely response from you.
Facebook Messenger chatbots will let you automatically provide consumers with immediate responses. They can answer basic questions like “What is your return policy?” (even though it’s posted in three different places on your site), freeing up your customer service team to handle more serious customer concerns or issues.
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Certain chatbots can even provide automated services like wireless bank transactions or help customers book a ride on Lyft, simplifying the process. Remember, the easier you make it for consumers to work with you, the more money you’ll make.

Chatbots are extremely valuable, and part of this value comes from their flexibility. When you create a chatbot, you can customize your chatbot to fit your business, your customers’ needs, and a variety of purposes.
Here are five Facebook Messenger chatbots you can set up, all of which serve a unique purpose that can benefit your business.

#1: Deliver Personalized Content ExperiencesSome businesses use chatbots to focus solely on content; the chatbots serve as an extension of their content marketing strategy. These bots nurture relationships with clients and provide immediate value without any work on the user’s part.
For example, the Whole Foods chatbot is geared toward helping users find new recipes. They can enter requests like “soup recipes” to browse suggestions for different types of meals or cuisines, or move through a series of questions for personalized recipes.
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When users tap to view a recipe, the chatbot takes them to the recipe on the Whole Foods website. This is an ingenious way to generate more traffic from social media without it feeling forced or too much like spam. You’ll help customers find relevant content and provide a ton of value.
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#2: Answer Common Customer Service Questions
One popular use of chatbots is to provide customer service. If your customer service team is asked the same questions over and over, a chatbot is a great way to field some of those questions. You just have to teach it what to say.
The Domino’s Pizza chatbot is a good example of this. Customers can order directly from the bot and track their order. The “track order” option is a simple, effective customer service tool. Imagine how many calls Domino’s gets from impatient customers wanting to know when their pizza will be delivered.
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#3: Streamline Product Purchases
While no artificial intelligence can be as effective as a talented salesperson (at least not yet), chatbots that are designed to sell can help you boost sales and increase your profit. Use the chatbot to show customers the products they’re looking for and process simple sales right in the Messenger app.
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Once users select an item, the chatbot asks them to schedule the delivery and provide billing information. The process is simple and likely easier than trying to navigate a mobile site and check out on a smartphone.
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Here are some tips for creating a selling chatbot:
  • Make sure your chatbot can answer frequently asked product questions; this can help drive sales significantly.
  • Use a chatbot builder that allows you to accept payments through services like Stripe or PayPal. This functionality can generate more sales than just sending people to your mobile site.
  • Always ask “Did you want to look at anything else before you check out?”because users may be willing to look at and purchase add-on items.

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ChatbotFrom Wikipedia, the free encyclopediaA chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program which conducts a conversation via auditory or textual methods.[1] Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatterbots use sophisticated natural language processing systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs.[2] Today, chatbots are part of virtual assistants such as Google Assistant, and are accessed via many organizations' apps, websites, and on instant messaging platforms such as all.[3][4] Non-assistant applications include chatbots used for entertainment purposes, for research, and social bots which promote a particular product, candidate, or issue.
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